Monthly Archives: September 2015

As of January 2014, global measurement firm Nielsen reported that nearly one-third of smartphone owners in the U.S. are accessing apps in the fitness and health category. That comes out to be around 46 million people, and the number has likely grown since then. There are many different types of fitness apps out there, and they all offer varying fitness goals and techniques in realms such as cardio, bodybuilding, flexibility, yoga and weight loss. In general, fitness apps can offer exercise information, instructional articles and videos, calorie counters, fitness news, progress tracking, and exercise motivation. Some fitness apps even use unique motivation methods, such as Pact, which pays you money for meeting your exercise goals, or takes money away from you for missing them. Unfortunately, people who rely on these fitness apps may not be getting an effective workout.